Sony's Pledge

At Sony Electronics Inc., we are dedicated to protecting and improving the environment in all areas of our business. From conserving resources and eliminating hazardous chemicals to increasing energy efficiency, reducing pollution and offering convenient recycling opportunities to customers, we are committed to preserving the environment for generations to come.

View the Sony Green website to learn more
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Since 1991, Sony Electronics established a corporate-wide environmental policy to address waste minimization, waste management and consideration of environmental impact when evaluating new products, projects and operations. This lead to the establishment of Sony's Environmental Vision and mid-term Green Management targets.

Green Management 2010 provides guidance, direction and progress measurement systems for environmental initiatives for our global group operations. The plan creates a framework to uphold "green" policies and procedures in the creation, design, manufacture, packaging, transport, sales and service of products and in all areas of operation in order to achieve these targets.

All Sony North American manufacturing plants and all non-manufacturing operations larger than 100 employees are ISO 14001 certified under the Sony's global environmental management system program. This certification recognizes that SEL operations meet the international standard for environmental management requirements and for other areas. Sony and Sony Electronics Inc. are committed to minimizing environmental impacts well beyond what is needed for certification.

SONY Take Back Recycling Program

As a leader in the consumer electronics industry, Sony has made environmental responsibility a top priority. When the national Sony Take Back Recycling program launched on September 15, 2007 it was the first national recycling initiative to involve both a major electronics manufacturer and a national waste management company. Consumers are able to recycle and dispose of Sony-branded electronic devices in an environmentally sound manner for free at more than 270 permanent drop-off locations throughout the US. The program is also open to all makes of consumer electronics products, recycling any non-Sony product at market prices.

Sony is working toward having drop-off locations within 20 miles of 95 percent of the U.S. population. The company's overall goal is to make recycling of Sony products as easy and convenient as it is to purchase, and recycle one pound of old consumer electronics equipment for every pound of new products sold.

Tapping the momentum of Sony Electronics' national Take Back Recycling program, in fall 2008, Sony Style added the Green Glove service as an enhancement to their Premium in Home Delivery service. Specialists will deliver, unpack and set-up the TV, plus one video source, in the location specified by the customer and will take the old TV for free eco-friendly recycling.

In an effort to make it more convenient for consumers to safely recycle electronics products, Sony Electronics launched the GreenFill^SM recycling service, as part of the Take Back Recycling program. This program is the nation’s first in-store, drop-box solution sponsored by a consumer electronics manufacturer. Consumers are able to recycle any brand of small and portable consumer electronics for free in GreenFill e-Recycle Drop Boxes provided at participating retail locations.

Rechargeable Battery Recycling

Sony Electronics is also a board member of the Rechargeable Battery Recycling Corporation and labels all of its rechargeable batteries with recycling information. With help from the RBRC, there are now more than 50,000 convenient recycling drop-off points throughout the United States and Canada. In addition to regular rechargeable battery collection boxes currently available in all Sony Style stores, Sony distributes individual collection bags in specific product packaging.

Post-Consumer Waste

Sony Electronics has been instrumental in using post-consumer resources including plastics into new products, supporting the recycling of materials, as well. This initiative has led to the annual consumption of more than 15,000,000 pounds of otherwise waste plastic.