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About Sony Electronics

Honored as leaders in business and community


  • No. 1 in Top 10 Power Brands, 2007
    GfK, world's leading market research firm.
  • Coolest CE brand Among Teens, 2007
    TRU, a world leader in research and strategy consultation, concluded that Sony is the coolest brand among teen ages 13-19, and has been for the last ten years.
  • Coolest CE brand among youth 20-29, 2007
    TRU, a world leader in research and strategy consultation
  • No. 1 Brand Power Index, 2007
    AlixPartners rates companies based on the consumer point of view. At 75.1, Sony remains 20 points ahead of the No. 1 CE brand in the world.
  • No. 2 Favorite Brand, 2007
    Harris Poll Online, We have been the #1 brand for the last eight of out ten years. A+ Brand Score, 2006
  • A+ Brand Score, 2006
    Forrester Research rated Sony among the top technology brands.


  • Employer of Choice Award, 2008
    Minority Corporate Counsel Association (MCCA)
  • Top 100 Diversity Employers, 2003, 2004, 2005, 2006, 2007
    Black Collegian Magazine
  • President's Award for Diversity, 2005, 2006
    Urban League of San Diego County
  • Award in Recognition for Creating Opportunities Through Diversity in the Workplace, 2005, 2006
    Diversity Solutions
  • Recognition for Sony's Support, 2006


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