Honored as leaders in business and community
- No. 1 in Top 10 Power Brands, 2007
GfK, world's leading market research firm.
- Coolest CE brand Among Teens, 2007
TRU, a world leader in research and strategy consultation, concluded that Sony is the coolest brand among teen ages 13-19, and has been for the last ten years.
- Coolest CE brand among youth 20-29, 2007
TRU, a world leader in research and strategy consultation
- No. 1 Brand Power Index, 2007
AlixPartners rates companies based on the consumer point of view. At 75.1, Sony remains 20 points ahead of the No. 1 CE brand in the world.
- No. 2 Favorite Brand, 2007
Harris Poll Online, We have been the #1 brand for the last eight of out ten years. A+ Brand Score, 2006
- A+ Brand Score, 2006
Forrester Research rated Sony among the top technology brands.
- Employer of Choice Award, 2008
Minority Corporate Counsel Association (MCCA)
- Top 100 Diversity Employers, 2003, 2004, 2005, 2006, 2007
Black Collegian Magazine
- President's Award for Diversity, 2005, 2006
Urban League of San Diego County
- Award in Recognition for Creating Opportunities Through Diversity in the Workplace, 2005, 2006
- Recognition for Sony's Support, 2006