Honored as leaders in business and community

Business

• No. 1 in Top 10 Power Brands, 2007
  GfK, world's leading market research firm.
• Coolest CE brand Among Teens, 2007
  TRU, a world leader in research and strategy consultation, concluded that Sony is the coolest brand among teen ages 13-19, and has been for the last ten years.
• Coolest CE brand among youth 20-29, 2007
  TRU, a world leader in research and strategy consultation
• No. 1 Brand Power Index, 2007
  AlixPartners rates companies based on the consumer point of view. At 75.1, Sony remains 20 points ahead of the No. 1 CE brand in the world.
• No. 2 Favorite Brand, 2007
  Harris Poll Online, We have been the #1 brand for the last eight of out ten years. A+ Brand Score, 2006
• A+ Brand Score, 2006
  Forrester Research rated Sony among the top technology brands.

Diversity

• Employer of Choice Award, 2008
  Minority Corporate Counsel Association (MCCA)
• Top 100 Diversity Employers, 2003, 2004, 2005, 2006, 2007
  Black Collegian Magazine
• President's Award for Diversity, 2005, 2006
  Urban League of San Diego County
• Award in Recognition for Creating Opportunities Through Diversity in the Workplace, 2005, 2006
  Diversity Solutions
• Recognition for Sony's Support, 2006
  NSHMBA