Products that make you feel,
begin with strategies that make you think.

At Sony Electronics, our business units work to shape a consumer experience unlike any other. The end result are products that touch every single emotion.

Consumer
Our consumer products connect on so many levels. Take, for example, the individual experience of our Walkman portable stereos. Or the shared joy of our Cyber-shot and Mavica digital still cameras. Don't forget the power of our VAIO desktop and notebook computers. And behold the dropped jaw awe of our flat-panel plasma and LCD WEGA televisions. From tiny portables to home theater — our consumer products have redefined the mainstream.

Business and Professional
If you're watching the news or a football game on TV — chances are, Sony technology is bringing you the picture. Our Broadcast and Production Systems develop groundbreaking video and audio equipment for the broadcast and production industries. Our Component Solutions are also used in broadcasting to archive an entire network's programming and retrieve recordings on demand.

But the broadcast world only tells part of our professional story. Our Business Group creates solutions for the educational, healthcare, security, hospitality, governmental, enterprise and business markets. It's no wonder companies and hospitals around the world use Sony products — including our servers and notebooks, and video conferencing, visual imaging and medical imaging systems.

Manufacturing
Whether it's producing the latest recording medium, fine-tuning the most advanced LCD monitor or even writing software to help with color calibration — our Manufacturing teams ensure that the Sony product experience will be a lasting one.

Engineering and Research & Development
Customer needs and product functionality are at the core of Sony's cutting edge research and development approach, making our designers and engineers an integral part of the development team from a product's conception to production.

Helping Sony anticipate consumer lifestyles and trends, our designers and engineers apply their tallents and creativity to develop leading hardware and software platforms and applications for emerging technologies.

Service
When a customer purchases a Sony product, that is merely the start of the relationship. Behind it all are a series of local, regional and global repair centers and dealers who deliver unparalleled customer satisfaction through access and responsiveness balanced by efficient processes.

Sony Style and Outlets
Sony Style stores and outlets stretch across the country and allow consumers to watch a DVD, snap a photo, play some music...and experience our products firsthand. There's also a place on the Web where consumers can go right from their computers into the exciting world of Sony.